Get through to the people you serve.
Callsign Media Group is a service-disabled veteran-owned strategic communications and digital media firm. We research audiences, build campaigns and measure what they change, for federal agencies, state and local government, and mission-driven organizations.
Owned and led by a service-disabled U.S. Air Force veteran. Woman-owned and minority-owned. Based in Chesapeake, Virginia.
Who we work with
Federal agencies
Public awareness, recruiting, benefits outreach and public health campaigns that meet Section 508 and plain-language requirements. We work as a prime on small business set-asides and as a subcontractor on larger teams.
State and local government
Cities, counties, authorities, schools and universities across Virginia and Hampton Roads. Campaigns, community outreach, websites and crisis messaging residents can act on.
Mission-driven organizations
Health systems, higher education, nonprofits and the companies that serve government. Recruitment, enrollment, fundraising and brand campaigns tied to numbers you can report.
Capabilities
One senior team from first audience interview to final report. You won't be handed off between agencies or layers of account staff.
- Strategic communications planning
- Communications strategy, public awareness campaigns, message frameworks and crisis communications.
- Digital media and paid advertising
- Search, social, programmatic and streaming campaigns for recruiting, enrollment, benefits outreach and public health, planned and optimized against clear goals.
- Social media management
- Channel strategy, content calendars, community management and monthly analytics for agency and organizational accounts.
- Content and creative production
- Video, graphics, web content, email and print. Section 508-accessible by default, written in plain language.
- Public relations and outreach
- Media relations, stakeholder and veteran outreach, community engagement and events.
- Research and measurement
- Audience research, message testing, dashboards and campaign evaluation that show what changed and why.
How a campaign runs
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Listen
We start with the people you need to reach: who they are, what they already believe, and where they get information.
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Plan
We set goals you can measure, choose the channels that reach your audience, and write the message they need to hear.
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Make
We produce the content, launch the campaign and adjust it week by week as results come in.
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Measure
We report results in plain terms, tied to your mission, so you can show leadership and stakeholders what the work achieved.
For contracting officers and primes
Callsign Media Group, LLC is registered and active in SAM.gov. We're ready for direct awards, small business set-asides and teaming agreements.
Request our capability statement- UEI
- SYQJKPR27RJ9
- CAGE code
- 26MJ1
- Ownership
- Service-disabled veteran-owned, woman-owned, minority-owned small business
- Certifications
- SBA and Virginia SWaM certifications in progress
NAICS codes
| 541810 | Advertising Agencies Primary |
|---|---|
| 541613 | Marketing Consulting Services |
| 541820 | Public Relations Agencies |
| 541830 | Media Buying Agencies |
| 541910 | Marketing Research and Public Opinion Polling |
| 541430 | Graphic Design Services |
| 512110 | Motion Picture and Video Production |
| 541611 | Administrative and General Management Consulting |
Why Callsign
In the Air Force, a callsign is how you're known on the radio. It has to be clear and unmistakable, and it has to get through. We hold every message we make to that standard.
Camarin “Cammy” Perez, Founder and CEO
Cammy is a service-disabled U.S. Air Force veteran. She served four years at Langley Air Force Base, scheduling maintenance for a 70-aircraft F-15 fleet, where precise planning, deadlines and reporting were mission-critical. She runs client work with the same discipline.
She has spent more than ten years in digital media and strategic communications, running recruitment, patient-outreach and awareness campaigns for universities, health systems and regional employers. Her past campaigns include work for Old Dominion University, Norfolk State University, Riverside Health and the Proton Therapy Center.
Cammy holds a B.A. in Strategic Communication from Regent University, where she is completing her M.A. She is certified in HubSpot Marketing, Google Analytics and Google Ads, and mentors transitioning service members through The Honor Foundation.
Start a conversation
Tell us what you need to communicate and who needs to hear it. We'll reply within one business day.